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Raising awareness for shelter dogs one smile at a time

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When many people hear about shelter dogs, they picture the forlorn, sad faces that are represented on all of the ASPCA commercials. Many people avoid considering dog adoption simply because they do not want to have to take care of a dog that may need more therapy than they do.

That is why great photographs can inspire people to adopt shelter animals much more than the downcast, sad photos or commercials do. Clean dogs with floppy ears, big brown eyes and happy smiles can highlight a shelter dog’s personality creating a great “first impression” and increasing the dog’s chances for a healthy and happy life with a new forever family.

In honor of National Pet Month (May), Dogswell® launched a national contest to raise awareness for animal adoptions that will allow consumers to vote for their favorite No-Kill animal shelter to win a professional photo shoot for their adoptable dogs. This includes the approximately 3.9 million dogs that enter animal shelters nationwide every year.

The Dogswell® contest began yesterday in honor of National Pet Month. From Monday, May 19th and for the next four weeks, consumers will have the opportunity to vote for their favorite No-Kill animal shelter by visiting www.facebook.com/dogswell. An announcement will be made on June 30th with the name of the winning No-Kill shelter.

At that point, fifteen lucky adoptable dogs from the winning shelter will get their “picture perfect” moment captured by Kaylee Greer from Dog Breath Photography. The winning shelter will also receive a six month supply of Dogswell food made of high-quality ingredients to support overall health and prepare adoptable dogs for their future forever homes.

“Dogswell is proud to celebrate the efforts of shelters across the country while showing that something as simple as a picture can increase a dog’s chances of getting adopted,” said Dogswell CEO Brad Casper. “We are thrilled to partner with Kaylee Greer to help these dogs make the best ‘first impression’ and increase their chances for a healthy and happy life.”

Dogswell was founded in 2004 and is proud to provide premium, innovative pet food and treats that are good for our canine companions. The company is based in the United States, in the Los Angeles, California area. They truly believe that better nutrition can lead to a longer, healthier life with your dog. That is why they are so keen on helping shelter dogs!

To vote for your local no kill shelter, visit the #Smile4DogswellContest tab on Dogswell’s Facebook page (www.facebook.com/dogswell), as well as the respective shelter’s Facebook page to like and/or share the Dogswell-branded post throughout the month of May. Consumers are also encouraged to participate using the hashtag #Smile4DogswellContest across all social platforms.

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