While food giant, Green Giant, has been working since 1903 to “help people grow and thrive physically, the company is now putting a great deal of effort into helping them thrive emotionally as well through its new "Raise A Giant" Campaign to combat bullying. The campaign officially kicked off yesterday in recognition of October being National Bullying Prevention Month.
“Our new movement will empower witnesses of bullying to be passionate, proactive advocates to end bullying, creating stronger families and communities nationwide." John Stockman, associate marketing director for Green Giant, who noted that a recent survey showed that 90% of all parents are concerned that their children are or may become targets of bullies and are looking for ways to help empower their children to find the courage to speak up and take action against this kind of abuse.
“Kids who are bullied may suffer from anxiety and depression. They can feel scared, helpless and alone," commented Julie Hertzog, director of PACER's National Bullying Prevention Center. "We're proud to partner with Green Giant to empower moms and kids to take positive action in their communities."
The campaign will revolve around an online open-letter writing campaign at a new website, raiseagiant.com, where parents will use the power of story-telling to stand tall against bullying. In addition, Green Giant is looking to get bloggers and media to write and share letters and videos about bullying, aiming to stop bullying in their own communities and introduce a school curriculum created by PACER, which they are funding.
Parents can post their letters to kids for the campaign at www.raiseagiant.com
Based in Minneapolis, Pacer’s Prevention Center’s mission is to “unite, engage, and educate” communities throughout the United States against bullying by providing educators and families “creative,” interactive resources including the websites TeensAgainstBullying.org, KidsAgainstBullying.org,