If you’re heading to New York on a business trip, for an audition or just for some fun in the Big Apple, and need a quick coif fix, head over to DreamDry, the latest fast hair care salon from designer, stylist and fashionistas Rachel Zoe and strategic marketing expert Robin Moraetes.
The talented team opened their innovative blow-dry and styling salon in the heart of Manhattan's Flatiron neighborhood (35 West 21st Street) on February 14, 2013. The ultra-chic 26,00-square-foot shop takes the blow-dry salon concept to the next level through personalized client care, e-services and programs, express styling, extended hours, a rewards program and signature hair styles. It’s also quite attractive with an ultra chic color scheme of black, gold and silver, reminiscent of Zoe's signature style.
"A hairstyle is like an outfit, it deserves care and attention, and every day allows for a new twist on your own self expression. Whether you're about sexy waves, a polished chignon or a playful braid, DreamDry makes dream hair a daily reality," commented co-founder Rachel Zoe. "I am so excited to help create a destination that allows women to have fun with their personal style and to enjoy being glamorous every day."
Created for on-the-go women in mind, DreamDry, hairstyling is completed in just 40 minutes or less.and can make you over in a flash from plain Jane to rock star. Styles include the Audrey, a chic simple up-do, the Farrah, soft, loose waves, the Sophia, luxurious volume and curl, or the Brigitte, voluminous, sexy waves.
Blow-outs cost $40 while express dry hair styling, ranges from $20 to $30, for any signature style, fishtail or waterfall braid, top knot or side chignon. Appointments begin as early as 6:30 a.m. The shop closes at 10 p.m. most nights. .
The first ever blow-dry destination of its kind to offer a loyalty program, DreamDry clients will accumulate points for every dollar spent to earn complimentary blowouts, products, access to VIP events and more.
"Rachel and I are delighted to introduce an extremely innovative salon experience featuring unprecedented, personalized services. We believe that personalization is key, as no two people have the same needs," added Moraetes.
DreamDry is located at 35 West 21st Street in New York City, for a free Blowout and Oribe treatment use promo code ZOE now through May 1, 2013..