“Yea, yea…Prelims is up, fix ya head for seduction/T*ts, ass swollen, pants succumb to her suction/Lips puckin, she struttin/Fresh off the London luncheon/Photos snap like they see Gisele Bunchen”
If only she’s wearing their brand.
The world of women and Combat Sports (MMA and Boxing in particular) is a salacious one, and only the most resilient and resourceful women can avoid its traps and uber-male chauvinistic approach. You’ll see her everywhere during promotions, especially as of late, speaking loudly in physicality; clad in beer product bikini’s, or related fight company affiliated skimpy attire, while silenced in voice or reason. The ring card girl… The product endorser... At events or tradeshows to spike testosterone levels and the ringing of cash registers. You’ll see them stand on podiums with famous or not so famous fighters, smiling models of eye candy with nothing to say.
Or do they?
With her flaming, fire alarm-like red-hair, alluring eyes, voluptuous and red hot physique and name of the same kind, Racheal Blaze demands to be seen without saying anything. But it’s actually what she had to say – and what she wants to do – that may make advertisers extend her brand beyond standard fare.
“If you accept the expectations of others, especially negative ones, then you will never change the outcome,” said Blaze. “You can be “liked” on facebook today or gone tomorrow. But I’m here to stay, and you have to make people know that without compromising yourself.”
The fully intended sexual innuendo of brand representation can lead to an almost ambiguous divide. To be at once provocative can lead to provocation of a different kind. For Racheal, it’s about trying to find a balance in a world that has lost its equilibrium. The saying goes “If you can be bought- then that means you can be sold”, and if that’s true, then it means you can never really realize your value or position in the market place. In her mind, it’s all about being sold- while never being bought.
Famous in her native Chicago, and in various places throughout the world, for successful promotions of brands associated with MMA and its huge sponsorship opportunities, the “Ambassador of Combat Sports” and media personality has entered the realm of re-invention.
Understanding the shifting nature of the marketplace, while seeing a politically infused attack on MMA in particular, which has lead to cries of banning the sport in some cities, Racheal sees this as an opportunity to rally against the machine and preserve tomorrow. Sponsorship numbers are way down, as Boxing has copied the MMA blueprint of gaudy presentation and experienced a renaissance, while perhaps too many MMA shows (and inferior talent), some even unsanctioned, have watered down the field and resources.
As such, Blaze wants to galvanize the upper reaches of the MMA community, and focus on the many positives that Combat Sports has engendered. Particularly, the impact it’s had on kids.
“All of these fighters have stories that made them warriors,” expresses Blaze. “They were once children who needed a chance and had dreams. It’s the reason why I felt compelled to start BLAZE KIDS and seek to get every company I work with to stand behind it. I see a great opportunity to tell their stories and follow them to glory as future champions.”
If success is getting what you want, then happiness is wanting what you get. Racheal is well on her way to both. It takes a real boldness to express yourself with clarity in a male dominated field, and can take multiple personalities to do it. It is why few can survive under the glare of the public eye, or under the lights of mass media spectacle with Combat Sports.
Something occurred to me as I thought about that.
A fast food restaurant, with its big bright lights and showy display, readily invites you to come on in. But once you get inside, the lights are actually brighter than the ones that lured you in, as are all of the signs and displays.
The message is clear: they don’t intend for you to stay long, and want the door you came through to revolve quickly.
Once you see through her veneer, you come to understand that Racheal has the same outside attributes, but things get different once you step inside of her arena. There are dim lights, elevator music, ambiance, and warm colors. She’s a sophisticated, fine dining affair, that’s designed for a lasting experience.
The MMA community, Combat Sports or any advertiser should be glad to have her, for she’s a throwback in integrity and compassion.
“Alright we’re done here,” I drop all-of-sudden.
“We are?” says Racheal, looking perplexed.
I let about 5 thick seconds hang in the air, as she takes on the look of a “Jeopardy” contestant searching for answers with that music playing.
“Yeah. We are”, I say as I’m closing the laptop.
“That’s it? You really didn’t even ask me any questions. YIKES!” she says in her cute school-girl tone.
Sensing confusion and profound disappointment on her face, this portrait of a fight diva was probably my favorite, because it was full of the same innocence of the children she seeks to inspire.
“Well I did have one… Where are we going for dinner?”