MSNBC’s Liberal talker Rachel Maddow has been given the thankless task of saving them and their format from Titanic’s fate. She will now oversee the editorial direction of the ratings-crippled cable “news” station in the wake of a series of on-air blunders, according to the National Review and their columnist, Eliana Johnson.
Maddow has been the in-house “egghead” for MSNBC for years. The idea that she may shift from the Al Sharpton and Alec Baldwin type of-air personalities to intellectual statutes has many in the TV world scratching their heads.
Is that what the failing cable ratings midget needs?
The self-appointed “place for progressives” is down 29 percent from 2012. As Eliana Johnson says, “A decline was expected after a presidential-election year, but MSNBC’s competitors did not suffer as acutely. Fox News was down only 5 percent in total viewers (it suffered far more in the coveted 25–54 demographic, where the network has persistently struggled); CNN’s numbers, under the stewardship of newly installed president Jeff Zucker, remained flat.”
MSNBC’s on-air talen problems began in 2010 with Keith Olbermann’s suspension and dismissal after the broadcaster donated money to three Democratic candidates for Congress without getting approval from the network.
It was the beginning of a string of suspensions and firings leading to the Maddow decision before she bolts for a more watched cable news network. The president of MSNBC described Maddow as their “quarterback
“She is actually not that interested in reality; she is the most ideological person I’ve ever met. That is not somebody you want in charge of your programming, because she might put on a great show, but she cannot make rational decisions, her agenda is changing America. She really thinks she is changing America for the better. You can’t have somebody like that in charge of your programming,” according to Johnson.
With the demise of former host Martin Bashir for unflattering remarks about Sarah Palin, Alec Baldwin for anti-gay statements and the mess now swirling around Melissa Harris-Perry for her satirical approach to Mitt and Ann Romney’s newly adopted baby, Maddow needs to plug the dike now.
That may come in the form of protection for Harris-Perry who seemed to genuinely apologize last week for her off-the-cuff remarks concerning the Romney’s racial adoption.
Maddow is known as “the queen” around the halls of MSNBC. “Behind her back, colleagues call her ‘the queen,’ a not so subtle suggestion that Maddow gets what Maddow wants. And what she wants is a network filled with young wonks such as Chris Hayes, Ezra Klein, Alex Wagner, and Harris-Perry, whose highbrow intellectualism can, she hopes, push the Democratic party, and the country, to the left,” according to Johnson.
Maddow currently makes $7 million per year, according to TV Guide. That is by far the highest paid on-air personality at MSNBC.
“Rachel Maddow, striding about Rockefeller Plaza in her colored sneakers, may be the luckiest woman in television. For now,” writes Johnson.
Nevertheless, the network has assigned an executive to review scripts before going live.
Just in case.
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