Ryan Newman is leaving Stewart-Haas Racing at the end of the year and he will be taking one of his sponsors with him after it was announced today that Quicken Loans will follow him to Richard Childress Racing in 2014.
The Detroit based company will be the primary sponsor of the No. 31 Chevrolet SS for a dozen races and associate sponsor for the other 24.
"Ryan has shown that he is not only an incredible race car driver, but also someone with great integrity and class," said Jay Farner, President and Chief Marketing Officer of Quicken Loans in a release. "The way Ryan has handled some very tough situations this year, while also continuing to ignore the noise and perform at a high-level, made our decision to stick with him a no-brainer. He embodies what we stand for each and every day."
The announcement came less than a week after Newman put the SHR Quicken Loans Chevy on the pole for the Sylvania 300 at the New Hampshire Motor Speedway.
"Quicken Loans has been an integral member of my team and I am very excited to have them join me at Richard Childress Racing, as we continue to build on what has been a fantastic partnership," Newman said. "My relationship with Quicken Loans goes beyond driving their car. I've gotten to know them and their business, becoming friends with them in the process. As they know, I will do my very best to perform on and off the track next year and well beyond."
As the nation’s leading online home lender and country's third largest mortgage originator, Quicken Loans began its sponsorship of Newman in 2012 and the 35 year old driver has been a big part of the their marketing efforts during that time. The company is the title sponsor of NASCAR’s Quicken Loans 400 Sprint Cup Series race at Michigan International Speedway.
Race three of the Chase is this Sunday at Dover International Speedway’s “Monster Mile” starting at 2:00 p.m. Matt Kenseth currently holds a 14 point lead over Kyle Busch and 18 over five-time champion Jimmie Johnson.