Growing your list isn’t just the result of a one-time process that you set up. It is all about making the most of every opportunity to put yourself out there and get in front of right people – your target market.
Savvy small business owners know there are many ways to do that, including these top list-building techniques.
1. Put your sign up pitch on all your stationery
One easy way to add subscribers: Make sure you include a sign up pitch on all your stationery – including business cards.
This doesn’t mean trying to fit your life history in a 3.5” X 2” rectangle. Just add a line under your signature that combines:
· Your incentive
· A simple call-to-action
· Your sign up URL
2. Come from a place of “helping”
One of the biggest mistakes marketers make: Approaching potential subscribers with the agenda of selling, pitching a product or getting something FROM somebody.
Create your sign up incentive, box and call-to-action from a place of sharing and giving. This means genuinely (a) putting yourself in your potential subscriber’s shoes and (b) caring about how to make life instantly better for her and you will attract subscribers who will not only sign up for your incentive – they’ll remember your name.
3. Put your blog sign-up web contact form in the “prime” area
Countless tests and studies have shown that the best place to physically locate your sign-up box is near the top, right-hand corner of your web page, above the fold, as HIT Virtual Assistants demonstrates.
The only exception to this: If you are writing a blog for left-handed people (seriously) – in which case, place it on the left.
The reason? Most right-handed people’s eyes automatically glance up at the top right side of any web page they surf into – but southpaws tend to glance up and to the left!
4. Make them remember your name
It’s one thing to capture a subscription, but it’s a whole different ball game to get your new subscriber to remember who you are and why she should be excited to receive emails from you.
One way: Forego the double-opt-in process. If you are offering a simple template or tip sheet, make it ridiculously easy for them and include the download immediately, right on the “Thanks for signing up” page. (You can still send your welcome email detailing how often they’ll hear from you, what they can expect, etc.)
This instant download will be such a pleasant surprise, it will make you stand out from your competitors.
5. Include a sign-up link in every post
Don’t rely solely on your official web contact form contained in your sidebar: Make sure there is a way people can subscribe – and share – in every post.
You can do this by including a simple call to action at the end of every article. (E.g. “Sign up here to receive weekly updates”.)
Use multiple list growing tactics!
Whatever methods feel most comfortable to you, do be sure to target multiple tactics and techniques: What doesn’t work for one group will be sure to work for others.
Part of being a successful entrepreneur is not only being creative, but being selective and focused. Use these twenty-one tips in your own unique way.