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Q101 and Electra fight for literacy


Courtesy Q101

Q101, Chicago's alternative-music station, has announced plans for the fourth annual “Last Letter Game Marathon,” a 29-hour radiothon starting September 17 at 10 a.m. hosted by the station’s midday mainstay Electra. Proceeds from the marathon go to benefit the Chicago-area chapter of Reading is Fundamental.

Regularly a one-hour feature that takes place at noon, “The Last Letter Game” features Electra challenging listeners to help her build a string of music where the first letter of a songs title corresponds with the last letter of the title of the previous song. For example, a recent show featured the following progression:

Oasis – “Don’t Look Back in Anger”
Beastie Boys “Rhymin and Stealin”
Rage Against the Machine “No Shelter”

During the annual marathon, the game continues for 29 straight hours. Electra builds this giant listener requested chain of songs through requests that come in via phone, text message and a cheat sheet on the station’s Web site. The same methods provide listeners a choice of ways to make donations.

The charity beneficiary, Reading is Fundamental, is the oldest and largest children and family literacy organization in the country. The money raised goes to buy books that are given to needy children at area schools. Quite often, RIF reports the children receiving these books begin to achieve better grades in school driven in part by beginning to read more regularly.