People are putting on their purple for a purpose. POP or Put on Purple ™ is how they will be doing that.
5 million people throughout the world are believed to have some form of lupus with more than 16,000 new cases reported annually in the United States. Research shows that lupus is more pervasive and more severe than people perceive it to be. It is a cruel mystery.
Put on Purple ™ for lupus awareness is on a mission to change that. This grassroots campaign is designed to bring awareness to this disease through social media attention and education and thus making strides in unraveling the mystery.
Put on Purple ™ is set for Friday, May 16, 2014. The event is sponsored by the Lupus Foundation of America and supports those who suffer from the brutal impact this disease has on the daily lives of millions of Americans.
Lupus is an autoimmune disease that can affect any organ system of the body including the heart, kidneys, lungs, blood, joints, and skin. When you have Lupus something goes wrong with your immune system, which is the part of your body that fights off viruses, bacteria, and germs. The body produces proteins that are called antibodies that protect us from these invaders. Autoimmune is the term used to describe when your body cannot distinguish between these foreign invaders and your body’s healthy tissues. These autoantibodies gone astray then attack causing inflammation, pain, and damage in various parts of the body.
With early detection and proper medication, those who suffer from this debilitating disease can live a long and full life. This disease often goes undiagnosed and not treated due to the fact that its systems often mimic other afflictions. Awareness and education are the key to unlocking this cruel mystery and that begin grassroots campaigns such as Put On Purple ™
Join the Lupus Foundation of American on Friday, May 16 2014 by putting on your purple and showing support for this disease.
Source: Lupus Foundation of America