Miji Pearse started her business, Premium Public Relations World, now affectionately coined The Premium World [short for Premium World Brand Management], in the summer of 2009 after working at a position for a Fortune 500 daughter company. It was apparent to her that her natural talents and skills, once polished, could afford her the opportunity to work for herself. While working in corporate America, she kept thinking to herself, “This can't be life!” Her daughter, Nalah, was only six weeks old when she went back to work as a means to provide. Working 12-16 hours a day for someone else, away from her newborn caused her to become fed up. Her understanding of destiny and purpose forced her to take a risk, quit her job and test God’s. She was ready to really demand of the universe all that she believed and had been taught to be true.
Premium World Brand Management [PWBM], specializes in a diverse set of industries with a common thread to serve New World Yoruba culturalists, Pan-African businesses, African dignitaries and leaders in non-profit, fashion and art, as well as eco-friendly, socially conscious entities, indigenous artisans and craftsmen, and earth-based organizations. By leveraging quality packaged market relationship building through interaction and engagement, creative information-marketing solutions, public relations media and community relations campaigns and strategic alliances and partnerships nurturing, PWBM realizes a 360 degree approach that refuses to leave a stone unturned where a client’s brand is concerned.
To believe that Pearse once thought that The Premium World was NO different than many other businesses in the PR/Branding/Marketing industry, which takes a lot of kahunas to admit. However, as the PWBM machine has grown, it's developed a niche where its owner's convictions lay; in the positive projection of Pan-African and African culture and images. They are different because they own the creative ability to partner with clients whose ethos is in alignment with a new modern + traditional positive African image and cross brand them on multiple layers of media and with other western brands that support that ethos as well. It's a strikingly innovative approach within such a modern American based agency.
No matter whether or large corporation or an entrepreneur, budgets are something that ALL types of clients are sensitive about. And because it matters to PWBM clients, it matters to the company. As such, all of their service offerings are custom tailored to a client's needs, wants and budgets. Additionally, they offer teaching and learning options for those entrepreneurs or small businesses who, instead of hiring them, can be equipped with the tools to jump-start their own PR until they are able to build out to hire this powerful agency.
The PWBM brand has served as a rock and a focus point; not allowing it to get stuck in the noise and busyness of what others within the industry are doing. PWBM clients are its greatest assets. They cross-brand with projects, they work on and with the individuals they work with; allowing their results to speak for themselves. PWBM, for the most part do not market or advertise. Very seldom will they partake in an interview or when their clients are doing newsworthy mentions they may do some media that publicizes PWBM as well. For the most part their clients come from referrals or they've seen the company’s work.
It’s somewhat of a secret what the company plans to do over the next 2-5 years. But Pearse unveiled it slightly... “We are moving into more brand creation under or own umbrella to serve markets in where our current case studies show voids.”
Pearse believes in being willing to die for what you believe in. “This is the level of conviction needed to render oneself victorious in war.” And above all give thanks.
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