Looking for cool gifts for the women in your life? Put them in the comfort of Jockeys, the company, Jockey International, Inc., just announced (by press release) its launch of a new marketing campaign called "Redefining Comfort," for the Jockey collection as preferred by Rachel Zoe.
The catchy campaign glamorizes the underwear and tries to underscore that comfort doesn’t mean lack of fashionista appeal. The new promotion capitalizes on th partnership with 2013 "Stylist of the Year" and fashion icon, Rachel Zoe. Jockey and Zoe started working together in July 2012.
"As a long-time fan of Jockey, I feel honored to be an integral part of the evolution of this iconic brand," says Rachel Zoe. "This new marketing campaign really brings to life the idea that women can feel pretty, sexy, flirty, super feminine, and always comfortable - which is beyond important."
The sexy collection, which comes in variety of styles such as laser-cut edges, feminine Lacy Dot, Skimmies slipshorts, is ideal for gift giving or just treating yourself to something new and different.