Wait for it, wait for it, wait for, you'll be glad you did. Hitting the beauty shelves this October, a revolutionary haircare product from Pureology. Read on:
Pureology, the hair care company that gives us pure and simple products that protect and manage manes, announced the October 2013 launch of its Fresh Approach (see Fresh Approach Fact Sheet) shampoos and conditioners.
In a Fresh Approach Press Release received today the company introduced two water-free hair care products Fresh Approach Dry Shampoo ($24) www.pureology.com/where-to-buy) and Fresh Approach Dry Condition ($24), www.pureology.com/where-to-buy.
The two dry products, according to Pureology, are “designed to protect from loss of pigment that can occur anytime hair comes in contact with water.” It points our that water abrasion, when the hair is exposed to extreme water saturation in the shower or bath, is the number 1 cause of fading color.
"Shine isn't a word that's normally associated with dry cleansing products, as they tend to have a mattifying finish when working to absorb oil," says Steven Henley, Senior Director of Education Development for Pureology. "In developing Fresh Approach, we knew that shine is a top priority for consumers, especially those with color-treated hair; consequently, shine was a top priority for this launch."
Watch the video to see how to properly use dry shampoo.