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Public tribute for Beatles promoter Sid Bernstein announced

A public memorial for Sid Bernstein, the man who promoted the Beatles concerts at Carnegie Hall and Shea Stadium, will take place at 7 p.m. Feb. 12 at the Cutting Room, 44 E. 32nd St., New York City, the family announced in a press release Jan. 14. The event is the only official memorial tribute to Bernstein and is sanctioned by The Bernstein Family and being presented by Sid Bernstein Presents.

Sid Bernstein
Bill Bernstein

The evening is being produced by Sid’s long-term representative and talent associate, Joseph Gargano, and will highlight many of Sid’s pioneering accomplishments as an agent, promoter and manager in celebration of the 50th anniversary of The Beatles’ historic first concerts at Carnegie Hall, according to the announcement. Music reflecting the acts which Sid had promoted and developed in the early to mid-1960s will be performed by artists whom he promoted and guided in the mid-2000’s, including Deirdre Broderick, Bob Bisaccia, David Ippolito, Larry Russell’s BeatleStock and The Myles Mancuso Band. Additional special guests will be announced soon.

Bernstein, who passed away on Aug. 21 at the age of 95, helped shape the careers of many artists and was the first to organize rock concerts at Shea and Forest Hills stadiums, the first to stage a rock show in an arena setting at Madison Square Garden and the first white promoter at Harlem's Apollo Theater.

Besides the Beatles, Bernstein promoted concerts or guided the careers of numerous artists, including The (Young) Rascals, Tony Bennett, The Rolling Stones, Fats Domino, Tito Puente, Judy Garland, Frank Sinatra, Jimi Hendrix, Laura Branigan, Sly & the Family Stone, The Dave Clark Five, The Kinks, The Moody Blues, Herman’s Hermits, Eric Burdon and The Animals, Gerry and the Pacemakers, Blood, Sweat & Tears, The Blues Project, Miles Davis, Ray Charles and many others. Sid also alternated featured acts at the Paramount and booked such artists as James Brown, Sam Cooke, the Four Seasons, Ruby & the Romantics, Rufus Thomas, Leslie Gore, King Curtis, Bobby Rydell, Terry Stafford and Diane Renay.

In a yet to be released documentary on Bernstein's life and career, James Brown noted that in the 1960s, Sid was the only impresario booking black entertainment and “was in the forefront of race relations.” The documentary will also feature interviews with Bernstein about conversations he had with Brian Epstein regarding the booking of the Carnegie Hall shows and the engagements of The Beatles at Shea Stadium and more.

At 93, Sid recorded and released his first and only CD of songs, “Sid Bernstein Presents.” On the CD, Sid and Deirdre Broderick sang tunes including “Imagine,” “La Vie En Rose” and “Crying.”

For ticket information please visit the Cutting Room website or call 212-691-1900


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