A business plan gives structure to marketing efforts on an ongoing basis. Great marketing is all about helping your customer and not hyping. Remember, if you have a good business or marketing plan, then there will be a common understanding of marketing objectives and goals and what actions your organization will take to build its business. However, when want to publicize your business, you should first outline your strategic public relations plan and then establish the methods you will use or implement to accomplish it.
When any type of opportunity occurs, whether a publicity or project, the marketing plan offers a context to evaluate the opportunity and deciding how to proceed. Remember, without a Strategy, you as a business owner can possibly win work and sustain customers / clients relationships, but it will be extremely difficult for you to go through new markets or considerably raise market share in existing markets. Therefore, I am providing some PR And Marketing Strategies that you must do in 2014 to gain competitive advantage.
In 2013, Facebook and twitter made their platforms a lot easier for marketers to reach their target audiences, look for it to continue in 2014. Today, the consumers spend the greater part of time on the internet with over 70% on mobile devices. The main format to connect on such social networks is the news feed. You PR have to be very relevant as well as interesting to the customers you are targeting. Two-way dialogue compulsory in today’s digital world, so ensure your Facebook communications and tweeting is not completely about you. Listen and respond your customers as well as critics because it is the only way to make long term relationships with your clients / customers.
Today, over 90% cell phone users have their handset within their arm's reach day in and day out, and location based marketing can take advantage of this massively. Hence, make sure that you have a mobile responsive theme with a responsive website. Focusing a lot of efforts on mobile marketing can redeem big time in 2014, and if the trends keep on than mobile marketing takeover internet marketing completely within some years. Today, various tools like Google Wallet are being just right which will enable buyers to purchase with their credit cards from their Smartphone. Hence, you need to make sure to put together the mobile users experience into your marketing campaigns.
Engagement Message or Communication
Two most imperative questions you must ask to yourself are what you are trying to talk or communicate and how you are aiming to be seen. These two questions you need to ask yourself when planning public relations strategies and campaign to raise your business awareness. The best way to communicate with your target audience is through your content so make your entire content relevant as possible based on your profile knowledge of your target audience. Think about what your business competitors are saying and how what you want to say is unique and important.
It’s not easy in practical because engagement does not mean that you always going for selling your products and because it’s about becoming a consultant or a social insect with your audience. It's more time consuming however every organization never want to drop chance to gain new customers so we can’t ignore the value of social engagement. Many organizations also hire online marketing firms and outsource their marketing work to different countries like India, china, Pakistan. These countries can serve resources at very nominal charges to western countries. We also recommend Outshine Solutions for their precious SEO services India in case people are looking for any firm to hire or outsource their online marketing work to these countries.
More Focus on Content
Not just big amount of content, but unique and high quality content. It is one of the most significant factors in ranking a site today, and content going to be more and more important as the time. Traditional marketing like newspaper and TV adverts is becoming less effective with time because people switch off from such type of interruptive communication. Businesses need to provide consumers what they exactly want. The best way to get this 2014 is through high quality unique content with relevant information.
Determine Your Target Communities
You must find out groups or communities whose opinions or views you want to influence. Hence, it is so vital to target those communities. The target audience of a Non-Government Organization (NGO) group that is attempting to increase its awareness through a campaign, including past and local business owners, both existing and past donors.
Videos on YouTube. Com are becoming large for online marketers and professionals. They are not using YouTube only for SEO purposes, but for the company’s brand awareness and ribbing traffic.
Define Your Goals Clearly
When making a public relations plan, having a goal in mind is very significant because goals vary and identifying them early will surely help you to find out the right direction for your business marketing campaign. Remember, if you don’t have a clear goal in your mind, then your marketing and public relations efforts will never succeed.