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PubClub Explores Brand Storytelling Strategies in Latest Panel Discussion

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On October 8, 2013, the Publicity Club of New England hosted an event titled “Content, Communications, Conversion: Why Telling Stories is More Important Than Ever.” This panel discussion featured well-respected experts in the areas of public relations, inbound and content marketing, and content curation.

Moderated by Francis Skipper, executive vice president of 451 Marketing, the panel included Pat Hume, president of Trap!t, Margo Monnier, vice president of Digital Influence Group, and Drew Wallace, inbound marketing consultant at HubSpot. These experts offered tips and insights into brand storytelling strategies that effectively combat the challenges modern PR and marketing professionals face on a daily basis.

In case you missed this one, check out the video below for a glimpse of what you can expect at future PubClub gatherings.

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