Psycho Bunny and Apparel Partnership Group (APG) enter into a strategic licensing partnership to create an extensive range of Intimate Apparel and Loungewear. The collection, for both Men and Women, is in previews now. Psycho Bunny and APG share a similar fashion philosophy: combining classic quality with a modern edge. The Psycho Bunny brand already enjoys a loyal following, so an expansion into these categories was a natural next step for the brand.
Launching in time for SS ’14 in the existing Psycho Bunny channels of distribution including Prestige Department Stores, on line and at finer independent stores, APG will initially release several collections for both men and women. Psycho Bunny Vintage, Motion, Classic, Lux and Fashion will give the men’s line diversity and accessibility for a varied consumer base, while maintaining the core aesthetic that Psycho Bunny men’s clothing exemplifies. The women's collection focuses on a combination of modern silhouettes and fabrics creatively utilizing the iconic Psycho Bunny signature logo--an appropriate transition into women’s apparel for the Psycho Bunny.
Psycho Bunny is a premier, male luxury brand, founded in 2005 by former Polo Ralph Lauren Creative Director, Robert Godley and 3rd generation necktie maker, Robert Goldman. Organically built and nurtured, Psycho Bunny enjoys a loyal following from celebrities and retailers, refusing to compromise quality and integrity when it comes to producing their clothing. With exclusive distribution at Scoop, Bloomingdale’s, Nordstrom, Sak’s, Neiman Marcus, and other fine retailers, Psycho Bunny lives among classic, timeless brands.
Recently formed, Apparel Partnership Group is a boutique apparel company specializing in men's and women's underwear/intimates and loungewear. Providing direction for the company is a team of industry experts combining over 40 years of market experience. Leading the efforts is Matthew Healy, formerly of Sean John, Delta Galil USA, Calvin Klein and others. Given the extensive experience of its principles APG possesses a broad global reach with supply chain channels and subsequent sourcing capabilities.