With Sony taking a big approach to social gaming with the PS4, sharing gameplay moments through the internet is going to obviously have an increased presence on this system. Speaking on this topic with Forbes today, Ustream CEO Brad Hunstable discusses a few changes that will be present on the PS4 with the help of the Ustream service.
Speaking of integration with the PS4, Hunstable says Ustream will provide users with the ability to “direct, produce, and star in their own video game production.” He then goes on to describe this model as “the PS4 will be what we know today as a cable box, we at Ustream will be the cable provider, and the gamer becomes the actor.”
Taking advantage of the new technology that is brought forward with the PS4, “gamers won’t be limited to viewing and participating in just one game anymore, but will soon be able to easily learn and jump into different gaming experiences, while marketers have the opportunity to tap into a broader gaming audience.”
With the PS4 scheduled for a launch by the end of this year, it should be very interesting to see how the launch of this new hardware progresses streaming services such as Ustream. For those interested, you can view a few concept photos of the PS4 in the slideshow featured above this article.