“I just wanted to make a simple object for the living room. Sometimes products are a little too exaggerated. It should be simple. That’s my thinking,” Sumii said.
Sumii said the PlayStation brand needed a bit of a facelift with the PS4, seeing as it’s a new console, so he designed the Sony machine with the future in mind.
“… We have to show what we’re pointing toward for the future,” Sumii said. “So I thought it should be one of the most smart, cool, and intelligent products from Sony. Not just from Sony Computer Entertainment but the company as a whole.”
The concept of the PS4 was “totally different” than the launch model now, Sumii said, but that the same philosophy came through: bold, striking lines and contours.
Sumii also wanted gamers to be able to find the PS4 beautiful from any angle, whether they chose to position it vertically or horizontally.
“I think about the horizontal, not just the vertical,” Sumii said. “I think about the 360 degree view. The reverse should be beautiful too.”
The PS4 hits shelves in North America on Nov. 15, in Europe on Nov. 29 and in Japan in February.