According to a report from VG24/7 on Friday, PlayStation UK managing director Fergal Gara talked about what it means to Sony to be the first ones to announce their next-generation console before Xbox 720.
"Well, yes it’s great, but we also chose to reveal PS4 when we did because that’s what fits in with the timeline.
"That’s the right time in terms of enough games being ready to show, being able to pull it all together and say: 'look, here’s the vision, here’s some of the experiences you’re going to see.'
"If it was much earlier, it wouldn’t have been in a polished state and if you go later, well you just don’t gain the traction or awareness you would otherwise," Gara said.
Gara then talked about how much games may cost and that it will be up to people on the development side of things.
"PS4 is developed for developers by developers, and while you would need someone on the hardware end to answer that question for you, developers will have this feature set to use in order to create amazing games for the consumer, yet, the system will also be easy for them to get their hands around to develop with. And those are our two major priorities.
"So, I couldn’t tell you how those two balance each other out in terms of your question. But in the end it will be a high-end experience that will be easy for developers to create.
"Now, what that means in terms of the costs of a big, meaty project, you’d have to have one of our studio leaders to give you more detail around that," Gara said.