For months, gamers have expressed their opinions about having the price of the PS3 dropped so that either they or someone they know can afford it.
One of the biggest predictions going into E3 this year was that Sony would announce a price drop for their 2 year old system. E3 2009 came and went and the PS3 still remains at the $400 mark.
What Sony did give us, however, is the announcement of the not-so-secret PSP Go, a new version of the handheld system that will feature a driveless model, giving consumers all of their gaming needs via internet download. The price for this new handheld is $249, not too far from the price of a PS3.
A good reason why Sony may not cut the price of the PS3 this year, other than the fact that the console still losses the company a little bit of money per sale (though it is smaller of a loss than in the past) is that Sony might not want to step on the toes of their newest device.
A price drop for the PS3 is ideal and is very much needed, but consumers might be turned off in buying a PSP Go at its release or for the holidays if the Go is $249 and the PS3 possibly costing $299. Many consumers might just go for the Big Black Box instead of the smaller, sleek handheld. Though sales of the PS3 would increase, and a price cut would guarantee this, the sales of the PSP Go would suffer in the costs being so close to one another.
So what should Sony do? I think giving the PS3 a price break of $50 would be a good start for the 2009 Holiday season. Keeping the PS3 price the same all year will surely affect sales, and lowering the PS3 price too much this year could harm the launch of the PSP Go.
Sure, you might say that Nintendo's systems are close in price, but $150 and $250 ($400 total for both) are a little easier to swallow than $250 and $300-$400 combined ($550-$650 total), especially in this time of saving one's money.
Should Sony take the $100 plunge and risk sales of the PSP Go? Or are the two completely separate markets when it comes to consumers and gamers?