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Protected Bike Lanes Mean Business

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While the following information pertains to statistics in the United States, the same principles apply everywhere. The Alliance for Walking and Biking provides the following overview of what's motivating everyone to look at cycling as a viable alternative to vehicles.

The economy is rebounding after the biggest slowdown since the Great Depression. Americans are moving to cities in record numbers. And more and more people want to be in places where bicycling is easy and comfortable.

City leaders and businesses are taking note of these trends. In response, they have discovered an unexpected tool to create opportunities in growing downtown economies: the protected bike lane.

In our new report with PeopleForBikes, 15 business leaders explain how protected bike lanes benefit their companies. See below for a summary of the four biggest findings -- and click here to read the full report.

1. Americans - especially young people - are driving less and biking more.

Employers say their headhunters get a competitive edge by locating in areas with great biking networks, so savvy companies are locating near protected bike lanes to attract and keep Millennials and Gen X-ers.

2. Americans are flocking to urban areas, congesting city streets and creating market demand for solutions that increase street flow without adding gridlock.

Studies show that homes near bicycle infrastructure appreciate in value more than equivalent houses away from bike lanes.

3. With health care costs at an all-time high, companies are scrambling to get more employees exercising regularly.

Newsflash: healthcare is expensive. Companies benefit when more employees find it pleasant to bike to the office, because workers who exercise regularly are less expensive to insure.

4. In shopping districts, the most valuable customers are those who stop by often.

People who shop by bike tend to buy less in a single visit, but stop by more often. When space is at a high premium, these regulars make for great customers.

Click here for more information on the Alliance for Walking and Cycling

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