Are you looking for a return on investment? Do you need proof that online marketing doesn't cost it pays? Of course you do. No one goes into business and invests just as a hobby or do they? For the quite wealthy, I'm sure they do make hobby investments, but for the average Joe, we need to see a return.
So in walks online marketing. Relatively new to the scene, online or internet marketing changes on a daily basis and drastically to say the least. Barely out of infancy and into a toddler-age the world of online marketing requires constant research. Keeping up with trends, and the tactical and strategic actions that need calculated in order to be a success is a necessary evil. You can be proud of yourself once you have the full-blown business plan written smartly, documented vs. in your imagination.
Online marketing pays if done right. It requires a lot of content, keeping yourself branded, using a lot of social media, having your website well optimized and a host of other expert SEO techniques, traditional marketing and a personality that can sell your products or services. Without all of the above don't even, don't even attempt to go into business. Unless a grand gesture from the above drops down and hands you a miracle you won't have a 99.9% chance of success in any business.
Without marketing, and these days its all about being online, your company won't sell its wares.
Does online marketing pay? You bet it does. Having a great e-commerce website, blog or landing page you can sell yourself. No matter what you are selling you can earn a better profit by learning the business of online marketing. If you don't have time or the strength to learn a technical subject then hire out the best online marketer you can afford. It truly does pay to have a marketing plan that includes traditional and marketing goals, milestones, list of to-do's, etc.
If you are a skilled copywriter or content marketer you have a jump on everyone else. Most people don't like to spend endless hours writing. Writing is a trade that very few have accomplished. This is another area you may wish to hire out. Without good, well-written, original content going online you won't succeed at having a good online presence.
Content doesn't have to be 'university level' with a high readability score. I get sick of people commenting on my own writing. Some would say that I don't always write grammatically correct. I would answer back saying, "I was on the honor roll in high school and I received A's in both college English 101 and 201. We don't want to be all together perfect or grammatically correct if our audience is the general public. Most persons living in the United States do not speak proper English. Its not sad, its just true! One of the first English lessons I remember clearly is that we learn to write for our audience.
Online marketing pays its a given!