Shopping at a local farmers’ market is a fun alternative to buying food from a huge, sterile, crowded supermarket. It’s nice to meet the people who grew your tomatoes rather than wonder exactly where they came from and how many chemicals were used in the process. Plus the taste is far superior!
Like any type of business, a farmers’ market needs customers and social media is a great choice to draw a local crowd. The people running these pages aren't experts and that’s fine. Just having a post show up in a local residents Facebook or Twitter feed may be enough to remind them to come down and shop.
West End Farmers' Market
The West End Farmers’ Market uses Facebook and Twitter, but posts a lot of the same content to both. Unfortunately they also have a love of the exclamation point and the posts are repetitive. Some of the photographs are nicely done, especially of tomatoes, while some others aren't very appealing, such as stacks of pickles in plastic containers in front of a gray background.
The West End Farmers’ Market is located in West Hartford on Tuesdays and Fridays from 4-7 pm.
Old State House Farmers’ Market
This farmers' market is located smack dab in the middle of downtown, and is promoted on the Facebook page of the Old State House. It looks like a professional is managing this page as it has a nice mix of content, including photos showcasing the vendors. One suggestion for improvement is to post something the day before the market is open. Most posts are on the day of the event and tell people to "come down right now".
The Old State House Market is open on Tuesdays and Fridays from 10am-2pm.
Glastonbury Farmers’ Market
This market is actively using Facebook and seems to have abandoned Twitter (perhaps due to having only 21 followers). The website is largely disconnected from the social media efforts because the links aren't easy to locate -- you have to scroll down quite a way to find them. The Glastonbury market posts a lot of photos the day after the market which probably isn't that interesting to many of their fans. To their credit, they do use some past photos to promote who is going to be at the market in upcoming weeks.
The Glastonbury Farmers' Market is at the corner of Main and Hubbard Streets and is open from 10am-1pm on Saturdays.
All of the markets seem to struggle with what to post each week and might benefit from some brainstorming done in advance. They might also want to take a look at the Coventry Farmers' Market, which is the one of the most popular in the New England area, for ideas on what to post on their social media pages.