Hurray! You’ve booked a show at the club and the promoter has even provided you with a local media list. Here are some words of wisdom or caution, depending upon how you choose to view it. While promoters can have their heart in the right place, the head isn’t always following.
I recently posted my two cents on Facebook saying that does the promoter really think it’s useful to send gig information to the town that is 50 or 75 miles away particularly if you are playing a town or city that has a decent share of media within its city limits? Don’t waste your time unless you truly are playing in the middle of nowhere and folks really do travel to the clubs.
Make certain to check the accuracy of those promoter media lists prior to contacting via email and definitely before mailing packages. Unfortunately, a good deal of local lists provided by clubs is not very up to date and will include editors or writers who are no longer affiliated with the publications. This isn’t to say there aren’t helpful lists that are provided. Some are so detailed and good that they list blogs as well as print, radio, TV and larger websites. Just always do your own homework because the promoter is busy booking shows and isn’t always keeping things as current as they should be.
Don’t ever expect the promoter to do all of the work to advance your show. S/he is busy booking and taking care of shows that are often 7 nights a week. If you are not provided with a media list after getting your show booked, ask for one. A sure way for you to get asked back is to express a genuine willingness to work on your own promotion to get local media to take note of your gig.
Make sure to keep a file of media lists, they will come in handy as you continue to book shows and tour. They may also come in useful for your musician friends who book shows in the same markets but may not have access to promoters who provide lists.
Not every club booker will have a media list readily available, so that’s where your research best friend http:/www.mondotimes.com comes in. This makes your searching in tour markets way easier than Google. It won’t have websites but it will provide you with daily, weekly and college papers as well as radio and TV stations. Google will help you find regional music and event blogs.
Remember, this is your career and at this stage you are both publicist and promoter for your music. Don’t assume that the club, or as you progress, that your manager will just handle it. Be an adult and do the work. Stay positive and know that you may not always get all of the results you seek but find comfort in knowing you did your part.