News.cincinnati.com reports that one particular business is making profiting by taking advantage of Cincinnati area college students. Amber Hunt, in her article “Controversial energy drink maker targets local students,” explains that big promises and slick marketing strategies are enticing local college kids into a risky business. Hunt explains that local college kids are drawn to the possibility of making good money, but find it just about impossible to cover their own expenses. Making money the way Vemma promises seems to be impossible. The recruitment and sales strategies of Vemma mirror the business tactics of Amway, and those tactics are leaving Cincinnati students in financial trouble.
The prophet Zechariah said, “For the teraphim [household idols/gods] have spoken vanity, and the diviners have seen a lie; and they have told false dreams. They comfort in vain. Therefore they go their way like sheep. They are oppressed, because there is no shepherd” (Zech. 10:2). Without wisdom and God’s direction, people are led astray by empty promises and false dreams. Comfort offered without leadership from God is void of real care and assistance. Students getting pulled into a get-rich-quick scheme are likely to follow the promises of wealth and prestige without realizing the emptiness of a life away from the promises of God.
Unlike the promises being made to local Cincinnati college students, God’s “promises have been thoroughly tested, and your servant loves them” (Ps. 119:140). The promises of God have stood and will continue to stand the test of time, and eternity. 2 Peter 1:3-4 states, “seeing that his divine power has granted to us all things that pertain to life and godliness, through the knowledge of him who called us by his own glory and virtue; by which he has granted to us his precious and exceedingly great promises; that through these you may become partakers of the divine nature, having escaped from the corruption that is in the world by lust.” Cincinnati Christians need to trust the promises of God for provision and care because he has promised to care for his people. Matthew 6:33 reminds Cincinnati Christians, “But seek first God’s Kingdom, and his righteousness; and all these things will be given to you as well.”