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Prom dresses get a designer touch from Jay Godfrey Boutique

High school prom season is just around the corner. For many families, it is an expense they just can’t afford. However, thanks to organizations like Operation PROM, HelpPROM.org, and fashion designers like Jay Godfrey, over 200 girls will be stepping out in style at their proms in New York City.

Jay Godfrey Boutique charity event for Operation PROM
Photo credit: Tracey Fitzpatrick

New York City fashion designer, Jay Godfrey has teamed up with Operation PROM to help provide dresses to low-income students. Godfrey hosted a “shop-tail” party at his Meatpacking District boutique the other night. For every item purchased, Godfrey donated a dress to Operation PROM. “We are thrilled to be partnering with Operation PROM to bring dresses to such deserving high school ladies. I know prom is such an important event in high-schoolers lives, and if we can do something to make their prom experience even more special, I am excited to be able to do that.”

Customers who donated a lightly used dress at the event also received 20% off any purchase. Jay Godfrey, who is known for his contemporary, fun, flirty party dresses, is a style icon to the 16-40 year old crowd! Trending this year in his line: anything bright, reds, fuchsia, cobalt’s, and the brighter, the better.

Operation PROM, which was started by Noelle Calico in 2005 started as a small local charity. They are now nationwide, and help over 1,000 girls get “dressed” for their proms each year. I asked Chapter Director, Jessica Heller what it means to the girls. “The girls feel so excited and have big smiles on their faces, and you can see them standing taller and feeling more confident because they are wearing such amazing dresses that they could never have afforded.” Besides being in financial need, recipients must also be passing all their classes and be recommended by their guidance counselors. Tuxedo rentals are also available.

If you’re an uptown girl, with a downtown spirit, and want to give back to others, be sure to stop by Jay Godfrey’s Washington Street boutique because he is designing for you! Happy shopping and promming!