PUMA has once again launched Project Pink , a breast cancer awareness program that allows fans to get involved in easy and fun ways! Whether it is honoring a loved one, sporting Project Pink gear or voting for a charity; PUMA wants to the public get behind #projectpink!
The brand continues to pledge 100% of profits* from the sale of Project Pink gear and will donate $1 for every tweet and image posted on Instagram mentioning #projectpink. By utilizing multiple social sites, PUMA wants to empower consumers to take a stand for those affected and lend their voice to the cause through every outlet imaginable.
If you are interested in shopping to help support the cause the Project Pink Collection will be available at Shop.PUMA.com, and select PUMA stores across the country. The popular collection includes a range of apparel with a new camo-inspired print featured on many of the collection’s must have pieces.
“PUMA’s Project Pink initiative has been an amazing opportunity for our consumers and fans to get involved in such an important cause,” says Tara McRae, Vice President of Strategic Planning & Brand Management. “Fans across the sport and entertainment realms have stood behind Project Pink, encouraging women to fight the disease, by tweeting support or being decked out in one of our great Project Pink tees.”
For more information on PUMA’s Project Pink initiative, and program updates, visit (apps.facebook.com/projectpinkpuma). You can also follow @PUMA on Twitter for more updates and like PUMA on Facebook at facebook.com/puma.
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