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Project CHIMPCare announces release of new children's book

Designed for early readers, explores the world of chimpanzees
Designed for early readers, explores the world of chimpanzees
Lincoln Park Zoological Society

Lincoln Park Zoo's Project CHIMPCare has announced the release of a new children's book for iPad, Chimps Should Be Chimps, which can now be downloaded for free from the App Store. CHIMPCare is an inititive aimed at heightening awareness about the welfare of chimpanzees across the United States.

Chimps Should Be Chimps is designed for early readers, ages 3-8 years old and features an interactive and engaging story whose aim is to educate and inform kids, and their parents, about chimpanzees.

Said Steve Ross, PhD, founder of Project CHIMPCare, "Unfortunately, recent search suggests that these impressions can be lasting and have detrimental consequences for this endangered species."

Chimps Should Be Chimps provides kids and their parents with a different impression--one that looks at life from a chimpanzee's perspective. Through rhyme, and lyrical prose, the story is told through the eyes of two chimpanzee characters: wise old Poe and his grandaughter Lulu who live amongst other chimpanzees at a local zoo.

This engaging tale is highlighted with bright, colorful and playful illustrations that seem to come to life with the stroke of a finger on the iPad screen. This multisensory book includes the sound of waterfalls, music, and birds that help bring the characters to life.

The story highlights different things that chimpanzees love to do, including climbing and swinging in trees, fishing for termites, building nests and playing with other chimps. The story also carefully conveys a message about things that do not make chimps happy, such as being separated from their peers and used to perform in films or circuses.

Steve Ross: "The inspiration for the book came from trying to talk to my own kids about chimpanzees. The story aims to relate how chimpanzees deserve to be free from these antiquated practices of being dressed up for human amusement. But perhaps just as importantly, it conveys to kids the importance of being yourself and believing in what comes naturally to you."

Dr. Ross expresses the hope that the children's book will not only reach a younger generation who will be active in changing the world to be a better place for wildlife, but it will give their parents, who might be reading along to them, a new perspective on these important issues.

For more information, including the opportunity to see the illustrations and view the book's trailer, visit


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