Adams Golf has changed how irons perform with revolutionary wraparound slots in its New Idea Hybrid Irons, which become available on Oct. 15.
The clubs have been designed to generate higher ball speeds and more forgiveness, especially on off-centre shots.
Extensive research revealed that golfers with 15-plus handicaps make the majority of contact nearly a half inch toward the toe, not on the club’s sweet spot. These new super game improvement irons are specifically designed to enhance the face speed in the area where these players need it most.
The new slot design creates a spring-like effect across the entire face, expanding the sweet spot. Compared to the industry-leading Idea a12 OS Hybrid Irons, the New Idea Hybrid Irons provide 44% more ball speed on off-centre hits and 24% more ball speed on flush shots, because of increased flex from the unsupported faces.
New Idea Hybrids
The standard set of the New Idea starts with Adams’ industry-leading hybrids (3-4-5) that feature the company’s Cut-Thru sole slots located behind the face, visible on the crown and sole of the clubs. The refined slot design generates increased ball speeds, higher launch and additional distance, most notably on off-centre shots, compared to the company’s Idea a12 OS Hybrids.
The hybrids also feature Adams’ patented upside-down shape that puts more surface area lower on the face of the club where golfers generally make contact with the ball. This creates a lower centre of gravity that helps the ball launch higher, while reducing spin, for better distance results.
Transitional Hybrid Irons
A significant difference between New Idea Hybrid Irons and past models is the new wraparound slot technology. With transitional hybrid irons (6-7) in the set, these clubs bridge the gap between the hybrids and short irons. The 270-degree slots start from the heel area and cover the sole around the club head to the topline, allowing the unsupported face to flex for higher ball speeds and more forgiveness no matter where the ball is struck on the face.
Scoring Irons
Completing the set are three scoring irons (8-PW) that help players focus on the target and dial in approach shots close to the pin. These provide the benefits of traditional cavity back irons, with the additional advantage of wraparound slots to keep off-centre hits headed toward the green.
Complete Sets For Men and Women
The New Idea complete set for men includes a 460cc titanium driver designed for maximum forgiveness and distance through Adams’ patented aerodynamic shaping; a 3 and 5-wood featuring Cut-Thru slots on the crown and sole to create higher launch without increasing spin for longer carry distances; the New Idea Hybrid Irons with slot technology through the entire set (3-PW); a Yes! Mallet Putter featuring C-Groove technology for a better forward roll; and a stylish black and white cart bag with blue trim that includes abundant storage along with matching Idea head covers.
The New Idea women’s complete set is available in four distinct colors with technology and set configurations specific to female golfers. The 12-piece package contains a titanium 12.5-degree driver, three fairway woods (3, 5 and 7) featuring slot technology for more ball speed and increased forgiveness, the New Idea Hybrid Irons (5-SW) with wraparound slot technology, and a Yes! Mallet Putter with C-Groove technology on the face for a better, more accurate and forward roll on the greens.
The New Idea Hybrid Irons will be in pro shops and specialty golf retailers with an MSRP of $799.99 for graphite shafts (Mitsubishi Rayon Bassara Eagle Series 65g) and $699.99 for steel (True Temper Dynalite 85g). New Idea Hybrids will be made available at the same time with an MSRP of $169.
The New Idea complete sets for women show up on Nov. 1 in the Almond color, while the Blackberry, Raspberry and Melon are slated to arrive on Dec. 1. The Men’s New Idea complete set will be shipped Nov. 1. All sets carry an MSRP of $999.99.
For more information, visit www.adamsgolf.com.
