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Procter & Gamble forced to pull product from shelves in Germany

Laundry detergent should not be tied to Nazi Germany.
Laundry detergent should not be tied to Nazi Germany.Used by license from iClipart.com

Procter & Gamble has been forced to pull Ariel detergent from shelves throughout the country. New packaging on the product announcing “Actilift” featured a green molecule picture, supposedly demonstrating the active ingredient. To appeal to the athletic customer a soccer shirt was also pictured featuring the number “18”.

The German government declared these labels were illegal prompting the immediate call to remove them from the shelves.

What marketing mistake did Procter & Gamble make?

The color green is only to be used on products that are ecologically friendly.

The number 18 is considered to be a neo-Nazi symbol.

No soccer references can be made without a signed licensing agreement from FIFA.

Procter & Gamble had not paid the appropriate regulatory fees for a package change.

Select what you believe to be the correct answer before clicking here to get the real reason.

This is from a series of marketing faux pas, click here to see more.

Examining local laws and customs is an essential element of moving products and services to the international marketplace. Just because a product may be popular in the United States and/or Canada does not mean it will be popular in the rest of the world. Nor does the marketing automatically transpose to other cultures.

This is part of a series focusing on marketing mistakes designed to challenge marketing professionals to carefully think through their marketing campaigns. It is used by permission from Max Impact, a Rochester Hills, Mich., based business and talent development website filled with complimentary information.

©2014 Max Impact, used with permission.

Additional Cultural Resources

Culture Bridges are a look at the contents of the character within each of us. Information is contained on more than 20 different categories of culture.

Cultural Faux Pas is an interesting quiz about marketing mistakes made by others.

Culture Quizzes allow you to test your cultural IQ with fun and informative quizzes.

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500 Social Media Marketing Tips: essential advice, hints and strategy for business about Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn and more!Procter & Gamble has been forced to pull Ariel detergent from shelves throughout the country. New packaging on the product announcing “Actilift” featured a green molecule picture, supposedly demonstrating the active ingredient. To appeal to the athletic customer a soccer shirt was also pictured featuring the number “18”.

The German government declared these labels were illegal prompting the immediate call to remove them from the shelves.

What marketing mistake did Procter & Gamble make?

  1. The color green is only to be used on products that are ecologically friendly?
  2. The number 18 is considered to be a neo-Nazi symbol?
  3. No soccer references can be made without a signed licensing agreement from FIFA?
  4. Procter & Gamble had not paid the appropriate regulatory fees for a package change?

Select what you believe to be the correct answer before clicking here to get the real reason.

Examining local laws and customs is an essential element of moving products and services to the international marketplace. Just because a product may be popular in the United States and/or Canada does not mean it will be popular in the rest of the world. Nor does the marketing automatically transpose to other cultures.

This is part of a series focusing on marketing mistakes designed to challenge marketing professionals to carefully think through their marketing campaigns. It is used by permission from Max Impact, a Rochester Hills, Mich., based business and talent development website filled with complimentary information.

©2014 Max Impact, used with permission.

Additional Cultural Resources

  • Culture Bridges are a look at the contents of the character within each of us. Information is contained on more than 20 different categories of culture.
  • Cultural Faux Pas is an interesting quiz about marketing mistakes made by others.
  • Culture Quizzes allow you to test your cultural IQ with fun and informative quizzes.

Marketing by the numbers