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Princess Cruises takes top prize for social media savvy

Coral Princess
Coral Princess
Richard Pietschmann

Santa Clarita, California-based Princess Cruises which ranks high in many areas on it vast fleet (18 ships) of luxury liner, has a new distinction to clip on its nautical belt, with an award for “Best Overall Use of Social Media by a Cruise Line” in the 2014 by Travel + Leisure Social Media in Travel + Tourism (SMITTY) Awards. The award highlights the company’s engaging and effective use of social media during the past year.

The annual awards recognize companies in the travel and tourism industry showcasing the best and most innovative uses of social media. A jury of digital insiders and travel professionals reviewed hundreds of submissions and named winners and runners-up in 30 categories.

Princess really optimizes the use of social media with big successes in 2013 that included a multi-channel campaign to support the launch of Royal Princess, christened by The Duchess of Cambridge that included an Instagram sweepstakes, tweet chat and video series, as well as exclusive social content highlighting the new cruise ship. A complete list of this year’s SMITTY winners can be found at http://www.travelandleisure.com/smittys-2014.

To connect with Princess Cruises via social media, visit the line’s Facebook page, Twitter account, Instagram account, Google+ page, YouTube channel, Pinterest boards and Weibo.

Additional information about Princess Cruises is available through a professional travel agent, by calling 1-800-PRINCESS (1-800-774-6237), or by visiting the company's website at princess.com.