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Prince headquarters coming to Atlanta

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Atlanta is a great tennis town, but it's about to get better as Prince Global Sports, a longtime manufacturer and distributor of performance racquet sports equipment, footwear and apparel, is bringing its corporate headquarters to Atlanta.

They are expected to set up shop in the Buckhead area.

Prince has been one of the leading and most respected tennis and squash brands since the 1970s.

Chief Executive Officer Mike Ballardie says the company will relocate to Atlanta from New Jersey and that Atlanta offers a great deal when it comes to tennis.

“As we continue our growth as a global company, we see Atlanta and its vast resources as a perfect fit for our management, sales and marketing teams,” Ballardie said. “Atlanta has a thriving tennis community with more men, women and children playing tennis than any other U.S. city, making it a great home base for Prince. As a global brand we are involved at all levels of the sport from juniors to supporting key professionals in tennis and squash tournaments all over the world. Leveraging our assets with Atlanta’s location, talented workforce and the travel options offered by Hartsfield-Jackson Atlanta International Airport will be a tremendous benefit to the company.”

Even Atlanta Mayor Kasim Reed is on board with the move.

“I am thrilled that Prince Global Sports has chosen Atlanta for their corporate headquarters and pleased to welcome them to Buckhead,” said Atlanta Mayor Kasim Reed. “Atlanta is a natural home for Prince given the city’s love of tennis and our position as a leading distribution and logistics hub.”

Atlanta is home to the largest city tennis league in the world with more than 80,000 members- the Atlanta Lawn Tennis Association (ALTA), which was established in 1934. USTA Leagues are also popular in Atlanta, and it's home to the ATP World Tour's BB&T Atlanta Open.

Ballardie added that the company is relocating its product research, development and player servicing activities to the IMG Academy in Florida, as a next door neighbor to the recently opened Prince Innovation Center.

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