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Prevent flat head syndrome in your baby - NEW product

Babies have soft and moldable heads for the first 6 months of life. Any sustained pressure to one part of the back of the head could potentially cause a flat spot. In fact, according to the American Academy of Pediatrics the incidence of flat spots ranges from 1 in 300 to 48% of babies. What can parents do? Leading Chicago experts from Swedish Covenant Hospital and Safety Squad recommend the below steps in all their classes to new parents and caregivers:

Dr. Jayne and the Tortle
Courtesy of Tortle

1. Mix up baby's position often during awake periods. Don't overuse any piece of baby gear equipment for extended periods of time. Swings, bouncy seats, & car seat carriers all put pressure on the back of baby's head. Once you are out of the moving vehicle, take baby out of the car seat carrier.

2. Alternate which side of the crib you place baby's head at when placing baby down for sleep or rest. This will encourage baby to move his head so that a different part of the back of the head is absorbing most of the pressure from the mattress.

3. Offer several periods of Tummy Time during awake periods. Remember that Tummy Time is supervised playtime, so everyone is awake during tummy time, including the adult who is 'supervising' baby.

4. Try the NEW Tortle. The Tortle is a cute beanie that works by gently deflecting your baby’s head when she's sitting or lying , to gently move her head from side to side (during periods of awake time). The physician designed Tortle is an FDA approved, class I medical device. Tortle is Safe, easy, inexpensive, and brillant! The Tortle is available at Buy Buy Baby, Target, and for direct purchase from Tortle.

And remember, it is critical that you place baby on his baby in the crib for sleep or rest. This is one of the best ways to prevent Sudden Infant Death Syndrome. All the time, no matter what, Back to Sleep.


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