In the hotly contested County Executive battle in Westchester County, each of the current candidates - Noam Bramson and Rob Astorino - have used their collective tools to attempt to gain traction in a contest that by nearly all measures is in a dead heat. During this weekend, The New York Times came out in support of Bramson, while last week, in a bid to snare a larger percentage of the increasingly prevalent Latino electorate in the area, Astorino produced and distributed a high end Spanish language video ad hoping to one up his opponent who lacks a similar level of funding for media production.
One outspoken group of the politically active Latino electorate, however, was not comfortable in allowing the current County Executive to control the airwaves with bilingual content. Utilizing their own resources, Hispanic Democrats of Westchester - a local political action group - produced a Spanish language video featuring the Democratic candidate and several other key community leaders. The video, currently available on YouTube has been distributed widely across the group's social media platforms, as well as to the campaign.
The Bramson/Astorino match up has created an enormous amount of contention, as supporters of both sides vy desperately for who is the more ardent supporter of interests related to the Latinos community. Whoever wins next week will in a very large way hold sway over myriad quality of life concerns, as well as whether or not - due to an ongoing, protracted legal battle against the Federal Department of Housing and Urban Development being fought by the current County Executive - sufficient affordable housing will exist to accommodate the growing population of not just Latinos, but all residents. Westchester is one of the most expensive counties in the state in which to live, and recently has seen extensive cuts to County level services, including child care services and transportation.