“Get Colorprinted” used to be the catchphrase Prescriptives department store counter sales associates would use to attract new and loyal clients to their expansive selection of foundations including an exclusive custom blend service.
In 2010, corporate leaders at Estee Lauder pulled the brand out of all retailers nationwide causing many disappointed devotees. Truly faithful brand followers have been able to order their products including their ready calculated, customized foundations. An exciting new website feature has introduced “Custom Blend Beauty Geniuses,” the latest way to expand the brand’s online following.
Customers may schedule a time to video chat with a Prescriptives Beauty Genius, send in a photo and prepare to answer questions regarding current foundation. The Beauty Genius is an expert who is described as someone with detailed knowledge about competing foundation brands that will guide you to your perfect custom foundation from Prescriptives. This process brings multiple concerns to arise especially in finding the correct color, undertone and texture of foundation to suit desired needs.
Technology challenged customers who want a unique foundation will have to consider many factors if they wish to go with this computerized consultation. A head shot may vary from real life coloring. Photos wash out common skin flaws including light pigmentation and redness that even an expert viewing the customer via video chat may not pick up. The process of asking a laundry list of questions concerning what type of coverage, the finish, consistency, anti-aging concerns are all difficult to address through a computer screen, especially in basic lighting. Even the most tech savvy consumer could find this process challenging.
With hundreds of department stores, beauty boutiques and makeup artists that are trained specialists, it is hard to think that a website would be able to produce the exact foundation match that a face to face expert may discover. Those willing to try this custom blend Beauty Genius concept can check out the brand’s website and expect to pay $48 for a custom powder and $65 for a custom foundation.
Will you be checking out the virtual foundation finder?