Many may think that using independent app developers and make a living in the same sentence would be an oxymoron. Agree? Well, thanks to Sean Casto, CEO of PreApps, the two are coming together.
Let’s step back for a moment. Consider two career realities. The Bureau of Labor Statistics says that a software engineer makes $90,530 annually. On average, a Microsoft app only generates a total of $625. The dream, of course, is that four percent of the 2 million plus apps out there generate more than $1 million in revenue. But the odds are practically insurmountable. Less than 60% don’t so much as break even. Why would any sane developer even bother?
Now, there’s Sean, who was once a dreaming app developer himself. Unfortunately, his efforts never paid off. That turned out to be his motivation. His new dream was to help independent developers make a living, so he started his company: PreApps.
His company builds a buzz before the app is launched. By and large, app developers put no effort into buzz-building, and so they are doomed from the start. The job of PreApps is to make sure that doesn’t happen.
Sean claims that a full 80% of apps he promotes at least break even and many turn a healthy profit. He has many success stories as witnessed by the customer reviews on the PreApps website. A couple of note are Overkill 2 and Chuck the Muck.
Overkill 2 registered a healthy quarter of a million downloads the day of launch. Chuck the Muck generated a respectable 183,000 day of launch downloads, but its total of 600,000 downloads to date is a great success.
PreApps is also getting plenty of media mentions as well: USA Today, Boston Herald, TechCrunch, and Boston Business Journal to name a few .
Sean says that PreApps has promoted roughly 400 apps to date. They are always expanding their product line and will be launching what they call “Gamification” on October 3rd. That’s an incentive program for users.
It’s described by Lynn Zhou, their marketing director, like this: “Gamification is a PreApps' program that rewards users for discovering and sharing mobile apps. The program features a layout full of game dynamics that offers points to users actively engaging with apps. The points can be redeemed for valuable gift cards or prizes in the PreApps Prize Store.”
Sean’s dream to further developer’s success translates into his creative force. Another project is a how-to book for budding developers.
“We'll be publishing the book to disclose these cases in more detail come November,” he said. “By sharing the success stories, we hope the book serves as a practical guide for apps developers, which is an indeed blank from the current market.”
Thanks to PreApps making apps sounds pretty good.