Last year, Amazon third party merchants shipped over 2 billion items. Fulfillment by Amazon (FBA) grew along with sales, at a rate of 65%, year over year. This means that the ecommerce giant Amazon is making a lot of money, but so are a lot of third party sellers. Not all 2 million of them, of course, but those who are taking their business seriously have a lot of opportunity for growth.
There are a few ways sellers can keep their competitive advantage:
1. Product listing optimization. There’s more to selling on Amazon than shipping product inventory to Amazon to fulfill. Sellers need to make sure that their product listings are fully optimized to attract the greatest amount of potential buyers. The basics are a proper title, full use of images, clear and compelling bullets in the description area, and proper use of keywords.
2. Take reviews seriously. 70% of consumers check reviews before purchasing a product online. In order to succeed on Amazon, a seller needs to have their reviews dialed in. This means, a minimum of 15 positive reviews, and little to no negative reviews. In order to achieve this, companies can take steps such as following up on negative reviews immediately, and rewarding purchasers to take the time to leave an honest, quality review.
3. Enter the right niche. Sellers need to offer products that consumers actually want. The key to a winning product starts with selecting a profitable niche with manageable competition. Sellers need to evaluate demand in the marketplace by studying the competition.
It’s not easy to stay on top of all of this, but luckily, there are tools to help. One new Amazon seller software tool is AMZ Tracker, which was built by pro Amazon power seller Travis Jamison, after he realized that he wasn’t the only one who could benefit from such tools.
The seller software has a one-click on page analyzer to determine opportunities to improve a product listing. Once the seller makes the suggested changes, a seller can track keyword ranking change to see what’s working and what’s not. By climbing the sales ranks in their category, a seller will naturally get more organic traffic for their listing, and see an improvement in sales.
To succeed on Amazon, sellers must have a great product, and customer reviews will indicate just how good or bad the product really is. The key to staying on top of reviews is to respond to negative reviews immediately. Sellers should do everything in their power to resolve the issue, and make the customer happy. With AMZ Tracker’s review monitoring services, sellers are notified of negative reviews immediately, enabling them to take corrective action right away.
Of course, if a seller has a product that no one wants, they aren’t going to be getting any reviews. That’s why it’s best to choose the right niche, before ordering product, or beginning manufacturing. By tracking sales and inventory of competing products within the same niche, a seller can ensure adequate demand for the product before investing time and money.
Amazon is a great platform to make money on, but not everyone will succeed. With over 2 million third party sellers on Amazon in 2015, there are going to be winners and losers. Sellers can give themselves a competitive edge by optimizing their product listing, taking reviews seriously, and choosing the right niche to sell in.
Learn more about AMZ Tracker here where they are offering a free 7 day trial of their Amazon seller software for all new users.