Tom Hogue, the agency’s director of congressional and public affairs, said in an email:
The Alcohol and Tobacco Tax and Trade Bureau approved Palcohol’s powdered vodka, rum, and other cocktails “in error.”
“There seemed to be a discrepancy [about] how much powder” is in the packets, which are meant to be mixed with water as the company that makes Palcohol – Tempe, AZ – based Lipsmark LLC.
Lipsmark said it will resubmit the product for approval.
Palcohol weighs just an ounce that can easily be carried than a bottle or flask of liquor. This draws criticism that the product is potentially dangerous.
The Palcohol website suggests consumers can carry this into college football stadiums and concerts. This powdered alcohol can also be added to food with mixture of vodka and eggs.
This is only an experiment with edgy marketing that was not meant to go public. “As Palcohol is a new product, we have yet to understand its potential of being added to food,” the firm said.
This product is still subject to state regulations and available only to anyone over the age of 21 with respect to the federal approval.
This is not a new concept to some other countries like Japan and the Netherlands that uses this product. However, this is the first time in the United States.