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Powdered alcohol: Palcohol hits stores this fall, now you can snort rum or vodka

Powdered alcohol, aka Palcohol, has been approved by the U.S. government and will be available in stores this fall. The new versions of alcohol in powder form include vodka, rum, and cocktails like Lemon Drop, Cosmopolitan, Mojito, and Margarita. All of those will be marketed under the brand name Palcohol, reports The Washington Times on April 19.

Powdered alcohol: Palcohol hits stores this fall, now you can snort rum or vodka
Photo by Rick Kern

The Alcohol and Tobacco Tax and Trade Bureau approved the new versions of Palcohol last week. While announces that they were “excited by the approval of our powdered alcohol product, Palcohol,” the site was not quite ready yet for its widespread attention and had to quickly add some new information in regard to its product.

According to Palcohol, Mark Phillips created the powdered alcohol because sometimes it is inconvenient having to deal with liquid alcohol. Lipsmark, the privately held company that owns the product, appears to be surprised by the government's approval. It says that at this time it is not looking for investors, distributors or employees. The product will be sold everywhere where liquor can be sold.

Evidently, the new powder product is much lighter than the liquid version and can be taken anywhere. When used according to instructions -- adding five ounces of liquid to the powder – the alcohol mix is as strong as a standard drink. Of course, just like the liquid form, the powder can be used for any cooking purposes.

The powder is being sold in pouches and comes in six flavors. Vodka, which is labeled V, is a powder made from premium vodka distilled four times. Rum, which is labeled R, is a powder made from premium Puerto Rican Rum. The four cocktail versions include Cosmopolitan, Mojito, Powderita (which tastes just like a Margarita), and Lemon Drop. All that is needed to turn the powders into an alcoholic drink is to add water.

But then who needs water? Even though “snorting” alcohol might sound like a joke, it is not, and Palcohol as well as the above video are addressing the issue. “Please don't snort and drive,” says the Newsy reporter whose words can also be read on Palcohol’s website is addressing the issue of “goofballs wanting to snort it,” and says “Don’t do it!” But why should anyone listen – the U.S. government approved the powder.