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Pow!: MAC collection spurs Wonder Woman fever

MAC's Wonder Woman Collection will hit stores in February.
MAC's Wonder Woman Collection will hit stores in February.
MAC cosmetics

I loved the "Wonder Woman" TV series, starring curvy beauty Lynda Carter.

The show was cancelled before I hit first grade, but I was already an afficionado. Just the theme song—"All the world is waiting for you/and the powers you posess. . ."—sent me into paroxysms of excitement.

I wasn't the only one enamored by the satin-tighted crimefighting sensation. One of my childhood friends, a brunette who now just happens to be my sister-in-law, was lucky enough to own a pair of Wonder Woman Underoos.

Girls found the DC comic superheroine empowering, and that's what creator William Moulton Marston was aiming for. Along with writing comic books, Marston was a psychologist, a feminist theorist and an inventor. (He came up with the systolic blood pressure test, an important component of the polygraph. No wonder Wonder Woman's Lasso of Truth coaxes people to fess up!)

Marston believed in comic books' potential to educate, a conviction he shared in a 1940 interview that came to the attention of Max Gaines, co-founder of All-American Publications (later D.C. Comics). When Gaines hired him as an educational consultant, Marston introduced an idea for a character he'd devised with the help of his wife Elizabeth: an Amazon named Suprema who conquered with love, not her fists.

A name change was suggested and in December 1941, Wonder Woman made her debut in All Star Comics #8. A year and a half later, Wonder Woman #1 launched. The superheroine's comics have been in print ever since.

Marston discussed her impact in a 1943 issue of The American Scholar:

"Not even girls want to be girls so long as our feminine archetype lacks force, strength, and power. Not wanting to be girls, they don't want to be tender, submissive, peace-loving as good women are. Women's strong qualities have become despised because of their weakness. The obvious remedy is to create a feminine character with all the strength of Superman plus all the allure of a good and beautiful woman."

Today, Marston's remedy is as popular as ever. Warner Bros. is developing a "Wonder Woman" feature film and there is reportedly a "Wonder Woman" TV show in the works. Another project—which takes the superheroine at face value—is moving full-steam ahead.

Wonder Wear

MAC cosmetics has unveiled an exciting up-and-coming makeup line: MAC Wonder Woman Collection Spring 2011.

Due to launch on Feb. 10, it features subtle tints for your mild-mannered daytime alter-ego and bold ones for your inner superheroine. The packaging is red and blue with the yellow Wonder Woman logo. Adding to the heroic effect, many of the products are oversized. MAC creative director James Gager explains:

"Since Wonder Woman has this amazing strength, we decided that the products in the collection should be larger than anything we do; from the size of the compacts to the jumbo blush." (The compacts, which are filled with Mineralize Skinfinish, are $35. The blush is $24.)

Other biggies in the collection include an Invincible mirror "rivaling the size of a breadplate" ($20), a healthy-sized Penultimate eyeliner ($18.50) and jumbo lipglosses for $19.50.

Whimsy is the order of the day with this collection, which includes eye shadow quads that look like paint boxes ($40), lipsticks that remind me of bullets ($15.50), glitzy makeup bags in metallic blue or red ($30) and adorable $14 bottles of nail laquer in "Obey Me" red or "Spirit of Truth" navy blue. Limited edition face- and eye-brush sets even come complete with their own utility belts ($45.50).

I'll be the first to admit my makeup taste can be flashy. I'm excited that the collection's $15 mascaras come in eye catching hues like Victorious (purple), Army of Amazons (green) and Themyscira (blue), along with traditional black. Don't get me started on the eyeshadows, and the bottles of Reflects Glitter in pearl and bronze ($21).

As with all things MAC, you'll want to save your money, because the collection is large and pricey. Check out the Temptalia blog for a complete list.

Excitement is growing among Wonder Woman fans. Get ready, because come February you may just find yourself using a bit of onomatopoeia as you apply your makeup.

Thwack! There's your eye shadow. Pow! How about some lipstic? Kaboom! There's an explosion of mascara.

I have only one question. Will it make me look like Lynda Carter?

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