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Potato salad Kickstarter: This chap raised $35K, to make one potato salad

Potato salad with egg and mayo
Potato salad with egg and mayo
Potato Salad / Wikimedia Commons

Funding site Kickstarter is a landing spot for innovators, entrepreneurs and your average Joe’s with bright ideas but little of the capital to make them happen. Or, if you’re this guy from Columbus, Ohio, you just ask please for $10 bucks to whip up a potato salad. In return, he can now make approximately 5,800 such salads with the ridiculous amount of money that has been thrown his way.

Reports “When most people want to learn a new recipe, they'll go to the store, buy the ingredients and prepare it at home. But in the age of the Internet, it seems things have changed. Zach ‘Danger’ Brown took to crowd-funding website Kickstarter to raise $10 to make his first potato salad. But when the Web caught word of his campaign, more than $58,000 was donated to Brown's project, thanks to 3,200 backers.”

“I never thought it would go this far. $10 seemed like a good, conservative goal,” Brown said. “I think the thing people are responding to is the opportunity to come together around something equal parts absurd and mundane. Potato salad isn't controversial, but it seems to unite us all.”

As of the writing of this article, Brown’s salad project has raked in nearly $59,000 from 4,700 backers. Brown’s initial explanation of his project was simply this:

Basically I'm just making potato salad. I haven't decided what kind yet.

Kickstarter asks that pledgers be “rewarded” for their donations, so Brown set up a tiered approach: Those who donate a buck will get a thank you posted and he promises to “say your name out loud” while making his salad. The reward levels go all the way up to $50 or more donations, in which case the big spender lands a potato salad world cookbook, a photo, a “bite of the potato salad” and a thank you.

With the cash, Brown says he is now planning an “Internet party,” complete with live streaming of his making of the salad and the filming of a “thank you video” for all of his backers.

Brown writes: “My kitchen is too small! I will rent out a party hall and invite the whole internet to the potato salad party (only $10 and above will be allowed in the kitchen)! The internet loves potato salad! Let's show them that potato salad loves the internet!!”

Says the Huffington Post:

Sometimes, the Internet does something so passionate, so truly spectacular that you remember why you have love and respect for your fellow human beings. This is not one of those times.

The joke-gone-viral is just that – a joke. What are your thoughts on the enormous cash haul pulled in by Brown and his project? Sound off below.

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