Portland's MusicFestNW 2013 isn't just about the music - it's about saving lives.
MusicFestNW 2013, happening this September 4th through the 8th around Portland's music venues, features a critical opportunity for participants to effect the lives of many in our city and around the country. How? By donating blood.
Russel Hornbeek, the founder of Music Saves Lives, emphasizes the significance of young people being able to join the Very Important Donor Club (#DonorClub) during this year's MusicFestNW. Belonging to the Very Important Donor (VID) Club provides badly needed blood donations to blood banks all over the country while participants enjoy VIP passes and free music downloads when they donate at the 2013 MusicFestNW event.
Started about nine years ago, Music Saves Lives is committed to making a connection between, "...the music and entertainment we all love to life-saving community action," empowering America's youth through education about the importance of blood donation and bone marrow registration.
For Russel Hornbeek, the connections between community service and music are personal. "I had a cousin with cancer who was 16 years old at the time," he said. "The hospital ran low on blood supply and there wasn't enough for him to get what he needed during his chemotherapy treatment. Out of 38 million people in Southern California, it didn't make any sense to me that we couldn't find 2 units of blood to help him."
Hornbeek, who was then a professional in the medical industry, sold his company and started Music Saves Lives to encourage the youth of America to become lifelong blood donors.
To date, Music Saves Lives has experienced continued success at improving blood donations during the summer months, when the nation's blood supply drops as much as an alarming 30% around the country. Based on response seen at music events like MusicFestNW in Portland, Oregon this weekend, as well as from feedback from the American Red Cross, there are approximately 60,000 to 70,000 units donated from June to August by people under 25 nationwide.
"That's a little over 5% of the nation's complete blood supply during the summer months," Hornbeek pointed out. "It's such an important way for young people to give back to the community. Sure, you can write check to a charity, but you know that when you donate blood, you're saving a life."
For 2013, Music Saves Lives experienced even more support by establishing a partnership with Abbott Laboratories, known as a leader in systems and diagnostic equipment for hospitals, clinics, physician offices, labs and blood banks. Abbott Laboratories remains committed to ensuring a safe global blood supply and advancing the science of blood transfusion, and is a proud supporter of Music Saves Lives.
For MusicFestNW, Music Saves Lives is taking over the Jupiter Hotel with events all weekend long for those who become members of the Very Important Donor Club (#DonorClub). Come out, give blood, and have a good time with Music Saves Lives in Portland this weekend...and save a life.