The trend in radio has been a clear move AWAY from local. In an effort to capture the increasing amount of internet listeners, commercial stations are focused on appealing to the masses. The result is content that makes money and not necessarily the music that deserves to be played. Word on the street is, radio isn't what it used to be, and that's a bad thing for music lovers.
There is no denying that internet radio is huge. It's reported that over half of Americans listen to it in some form whether on-demand (such as Spotify), personalized (iTunes or Pandora), or from a live stream. It's the live streaming audience that the Portland Radio Project is looking to capture.
How is Portland Radio Project different? They'll be mixing genres, showcasing local talent, and providing concerts via live stream. Their partnership with Oregon Public Broadcasting (OPB) ensures the news will be quality and local.
It all starts with a concert. On October 18th the site will live stream a performance at 8 p.m. by local singer/songwriter Christopher Worth. The station plans to obtain non-profit status and raise funds through a Kickstarter campaign for its small staff.
Radio is how most of us discovered our favorite band. It's also how our parents got their news. The good news is that music lovers in Portland will soon (very soon hopefully) have another way to discover great music.