Every year, the print and online publication combs through thousands of fascinating new products and culls them down until they have decided on the Top 100: the Best of What's New.
According to editor Cliff Ransom, the qualities that earn a product a Best of What's New award are "Innovation and execution. Products that transform their category, that solve an unsolvable problem, that incorporate entirely new ideas and functions. We're looking for ideas that are revolutionary, not evolutionary".
The competition's entry process is designed to ensure that the publication's editors learn about the maximum number of technologies and products from companies, universities, laboratories and government agencies.
Entry categories include: