Retailers are expanding their Halloween market this year, and it's going to the dogs.
Pet Halloween costumes are growing rapidly in popularity according to findings from USA Today. In fact, spending is estimated to hit $370 million which is great news for a market nearly tapped out in other areas.
According to their report, "Costume makers say the Spot-on trend for dogs this year is the wave of new, licensed costumes for pets -- such as dogs dressed as giant Tootsie Rolls, Heinz ketchup bottles or, for the more heroic canines, Bat Dog. Many of these costumes fetch close to $20 each."
Party City is one retailer making more room for an expanding pet retail section. Some of their more popular costumes include a Ketchup dog, Police Dog, Where's Waldo, Cupcake Girl, Batman, Superman, and Yoda.
Is your dog dressing up this year? The majority of pet owners are estimated to be joining the shopping trend. Just be sure to follow a few helpful tips.
If you plan to dress your pooch for the holiday experts advise to be sure the costume fits well, is comfortable, and to keep a watchful eye on your dressed pet.