Gomez.com, recently conducted a survey on "Why the Mobile Web is disappointing End-Users."
Key findings:
Slow load time #1 issue:
- 73% - the mobile website was slow to load.
- 51% - the mobile website crashed/froze/received and error.
- 48% - formatting of the mobile site made it difficult to read and use.
Common issues when accessing websites from mobile phones:
- 51% - Content too large or too small for the size of screen.
- 43% - Links/actions did not work
- 40% - Overlapping/misplaced/illegible text and graphics
Would Mobile users access websites more often if performance were better?
- 50% - Much more often
- 32% - Somewhat more often
- 18% - No change
With 42.5 million as of July 2008 and 56.9 million as of July 2009 accessing a website via a mobile phone, according to the Nielsen Company, these findings are hard to ignore. Just look at how many users are checking their mobile phone at a coffee shop, waiting in a doctor's office or at a red light. Mobile phone users are making good use of time to catch up on emails, check stock, evaluate specials, find coupons and more. As mobile marketing continues to grow, ensuring the mobile web experience is a positive one is important to brand equity and revenue goals.
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