PlayStation 4 is on its way to retailers for holidays 2013, but the mobile gaming sector has to make decisions about how they will compete with this next-generation of gaming.
According to a report from FutureNewsNetwork on Wednesday, Cie Games CEO Dennis Suggs talked about some of the upside of mobile gaming.
"Mobile is the growing platform. Looking at it that way, it's probably not going to get any cheaper.
"What I would hope is that it's going to continue to rise, but maybe not at the scary incline that some people were, on the acquisition side, hoping for, and on the buying side, fearing," Suggs said.
Suggs then discussed how higher quality games are affecting the cost acquisition in some mobile games.
"There are some games and apps that are coming out that are doing very well on monetization. I think, more than anything, as games get better they monetize better, and they'll be able to afford it. The prices can't break away from that.
"That's not all you need to do. Working the leaderboard is a strategy where the install rate per day and the DAU are big parts of the formula Apple uses to calculate leaderboard position.
"A user acquisition strategy that I know a lot of people use is to do things in bursts to get your best position on the leaderboard. Then doing that, you get those organic installs, and that drives down your user acquisition costs," Suggs said.
Suggs finished things up by talking about what is current driving most mobile gaming developers.
"It's not getting any easier. I don't think any of us expect it to.
"That's what drives us to make good content; we all want to, but the bar is constantly going up. Having a good game with good retention and good virality where people want to share the game is all part of doing it the right way," Suggs said.
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