Just a month ago, Sony announced that the PlayStation 4 had 6 million units in homes across the world which was around 2 million more than the Xbox One. After being released on November 15, 2013 in America and November 29, 2013 in other markets, the PlayStation 4 has sold over 7 million units worldwide. The difference in sales can be explained by two reasons: the price and the marketing.
The Xbox 360 outsold the PlayStation 3 up until 2013 because the price was around $100 cheaper. In today’s economy, money is hard to come by so getting the best product for the best price is something that’s on people’s minds. Sony chose to lose profits over the short run by selling the PS4 at a $400 price mark while Microsoft bundled the Kinect 2.0 with every Xbox One which forced them to charge $500 per console. The $100 price gap is a key reason as to why the Xbox One’s sales have not been impressive.
Sony wanted to make the PS4 about the gamers hence their slogan, “for the gamers.” They put in more graphically capable RAM along with a GPU that could process data at a much faster rate than the Xbox One. Not only are the graphics better on the PS4, (as can be seen by the higher resolutions and frame rates) but the overall gaming experience is better. Players can livestream their gameplay using Twitch or UStream free of charge and even upload fifteen minute clips to Facebook or Twitter; however, with the 1.70 update, which will be released soon, screenshots and videos can be copied straight to a USB drive and then uploaded to YouTube in high definition.
The PS4 was created with gamers in mind because they chose better software and a better price than the Xbox One. Sony has now sold over 7 million consoles while Microsoft has yet to announce their sales of the Xbox One.