According to a report from Kotaku on Wednesday, Shuhei Yoshida, president of Sony's Worldwide Studios, joked when asked where the PS4 was at the event.
"Why do you care?" Yoshida said.
Yoshida then divulged what Sony's thinking was when they were planning for this event and what all they wanted to show off.
"It was almost the other way around. When we planned for this event, obviously we discussed what we should show and talk about."
"As far as the DualShock 4 is concerned we wanted to do the live demo. And we were like, yeah, we have to show the controller, because it's awkward not to show the controller when someone is doing a demo.
"And also the feature that the DualShock 4 has, the share button, is a very key idea behind the design of the PS4.
"We really wanted to explain what we've done with the DualShock 4, but as far as the system itself we have to keep something new for later. Otherwise you'd get bored," Yoshida said.
This is exactly the point. If Sony shows it all at once, then whats the point of PAX East and E3 2013? Sony has to keep some things covered up.
For those who wish to witness the event all over again or for those who missed it, check it out below.