The free-to-play model has developed into one of the most dominant demographics in gaming, and it may be powerful enough to swallow the console industry whole if they do not change.
"This will be the last console generation.
"If consoles don’t join free-to-play gaming aggressively from now on, then it will be outpaced by PC and mobile. If they don’t adapt they are not going to survive.
"If Sony embraces free-to-play as a major way for PlayStation, that could be the key console. I would love to see a generation that supports free-to-play, because we will support it," Yerli said.
David Reid, chief marketing officer at CCP, said he thought it took console developers time for them to see the success PC games were having with the model, before they started thinking in the same direction.
"So now the console guys are saying that this is a big opportunity. You can argue that if they had a way to monetize 'Call of Duty' differently, then you’d have a lot more people playing and a lot of people willing to pay more than $60.
"It is a bit of a foreign concept, having a game with five or 10 million players, with 80-plus per cent never spending any money. In the console space that has never happened. But we are seeing the change happen.
"We are living it right now. It happens faster on the PC than on the console, but the console guys are watching it very closely and will be involved a lot more with the next generation," Reid said.
How much of an influence do you believe free-to-play will have in the next-generation of consoles?